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The Challenge

Promote the commercialization of roasted coffee in Mexico and abroad

Season after season, coffee producers are forced to deal with the volatility of prices for coffee, which is mainly sold as raw material, in other words, as green coffee. In the 2013 harvest, from 30,000 hectares under cultivation, CESMACH farmers obtained 18,000 quintals of coffee-a quintal is equivalent to 46 kilos-of which 16,500 quintals of green coffee were exported to the United States, Japan and Europe, the remainder being sold on the domestic market. In the process of developing the value chain, a profound change is required in the way coffee is worked and conceived. It must stop being regarded as a raw material and become a value-added product.

Increasing the value of coffee requires promoting the commercialization of roasted coffee in Mexico and abroad, either for family consumption or in coffee shops, and establishing a business relationship and communication with distributors and consumers.

El Triunfo BR

The Sierra Madre de Chiapas rises up sharply in southern Mexico, running parallel to the coastline of the Pacific Ocean. At the top, there are patches of cloud forest, which receive and store large amounts of water that sustain agriculture and livestock in four regions, and feed the hydroelectric dams. The waters irrigate La Frailesca, regarded as the main basic grain producing region, as well as El Soconusco, with a variety of crops ranging from banana to mango and cacao to coffee.

In 1990, El Triunfo was declared a Biosphere Reserve, and in 1993, it was incorporated into the MAB-UNESCO international network.

The cloud forest landscape is stunning. It is the kingdom of organisms from a geological past, of lofty tree ferns and elms rising up to over 70 meters. It is home to salamanders and frogs, butterflies that are living fossils, and one of the last populations of the horned guan and the quetzal.

Area: 119,177 acres
Location: In southern Chiapas, Mexico
Population: 15,000 people


El Triunfo Conservation Fund

The El Triunfo Conservation Fund, AC (FONCET) was created in 2002 to ensure the long-term conservation of the El Triunfo Reserve. It is a private equity fund that has been generating part of the revenue required to ensure that all the programs and projects contemplated by the reserve have basic operating expenses and that the reserve’s activities can be carried out without financial constraints.

Civil society, federal and state governments, local entrepreneurs, researchers and academics all contribute to this effort.

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